Megan

SOCIAL MEDIA LEAD

Awarded with the Lynette Bergin Scholarship for tourism research early in her career, Megan Maden is a talented event promoter, social media strategist, copywriter, presenter and retail marketer. She has more than 10 year’s experience working with some of Melbourne’s most visited tourist attractions. As marketing manager at Eureka Skydeck, Megan delivered eight key events across the calendar resulting in a 20% increase in visitation and sales. At Phillip Island Nature Park, she developed an specialist education program to attract students, resulting in improved satisfaction and repeat bookings. Her skills in social media strategy includes working with bloggers, influencers, stylists and photographers to create engaging visual content and drive sales for small to medium enterprises.

Megan holds a Bachelors Degree in Business Management majoring in Tourism and Marketing. She is a young ATEC member, a Lynette Bergen fellowship recipient, committee member of the Young Tourism Network and a graduate of Melbourne Tourism Leadership Program.

Skills:

• Social media strategy and implementation
• Influencer negotiations and contracts
• Tourism customer journey analysis
• Experienced e-commerce retailer
• Market researcher and presenter
• Tourism attractions specialist