Yanxia (Sasa) Zhang

SALES AND MARKETING EXECUTIVE FOR CHINA & SE ASIA

Sasa has more than eleven-years’ experience in the Tourism industry.  Six and a half years as the Operations Manager for a mainstream Inbound Tour Operator and another five years with a Destination Marketing Organisation in China promoting overseas attractions in-market. This experience has provided Sasa with a strong and working understanding of the tourism Inbound industry and sound knowledge of Australian and Victorian attractions.

Sasa’s most recent position – Marketing Manager – South China at one of China’s most respected Australian Destination Marketing companies.   She represented several National and Victorian Attractions including the Victoria Racing Club (VRC) in the China market.  Her trade relationship management and promotional activities together with event & program skills continue to receive good positive feedback from clients.

Key Accomplishments:

– Professional tourism industry knowledge with communication skills to establish a good relationship with key distributors, such as wholesale and retail agencies, OTAs in China.

– Liaised regularly with state bodies such as Tourism Australia, Visit Victoria (VVIC) and Melbourne Convention Bureau (MCB).

– Organized some events in China including Destination NSW Greater China Roadshow, Queensland on Tour Greater China, Tourism & Events Queensland Media Gathering etc.

In my leisure time, I enjoy cooking, listening to music and watching movies. However, running is always my first choice for some me time.  I successfully completed my first overseas Marathon on the Gold Coast in 2016, running with a team of friends.