Strategic business planning & product development
LATS offers practical solutions to ensure your business connects and coverts to a diverse range of visitor markets.
Development of strategic business planning from the overarching business plan through to the marketing, digital marketing, and action plans
Workshopping with management, executive management, and staff to ensure engagement at all levels of the development of these strategies
Analysis and identification of the current environment, organisational and product gaps and the methodology of future action
Development of marketing and advertising budgets to match strategic planning
Presentation of a practical and workable approach to business growth
Sales and Marketing Solutions
Expert representation in the Australian Domestic Market
Innovative strategies that convert Free Independent Traveller’s (FIT’s), Group, Small group, niche, and special interest travel
Amplifying conversations of contracted Online Travel Agents (OTA’s) servicing all markets
Pricing and distribution recommendations relative to the market
Pitching your product to a domestic wholesale operation, Professional Conference Organiser (PCO)
Effective Trade Show representation
Dazzling the media
Partnering with Tourism Australia and State Tourism Organisations.
Pitching your product to International Tour Operators (ITO’s)
Expert representation in Western & Eastern Markets (Including China, UK/Europe, Japan, North America & South East Asia)
Tours and Shuttle Services
Provision of transfers and tours from your Metropolitan base for your selected itinerary for both visiting media and visitors to the State/region
Tailor itinerary planning
Touring product development to showcase regions, link regional attractions, wineries and restaurants, services to create stellar experiences
Our qualified tour guides offer the skills to promote effective itineraries and quality tourism experiences that showcase your region.
Digital Content Creation and
Search Engine Optimisation
Website content assessment in line with Digital marketing strategy
Creative content writing
Optimisation through both SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) implementation
Training offered to monitor, evaluate, and place Social media advertising
Specialised Social Media, such as WeChat, support to target niche markets.