Strategic business planning & product development

LATS offers practical solutions to ensure your business connects and coverts to a diverse range of both international and domestic visitor markets.

Activities include:

  • Development of strategic business planning from the overarching business plan through to the marketing, digital marketing, and action plans

  • Workshopping with management, executive management, and staff to ensure engagement at all levels of the development of these strategies

  • Analysis and identification of the current environment, organisational and product gaps and the methodology of future action

  • Development of marketing and advertising budgets to match strategic planning

  • Presentation of a practical and workable approach to business growth

  • Product development….

Sales and Marketing Solutions

  • Expert representation in the Australian Domestic Market

  • Expert representation in Western & Eastern Markets (Including China, UK/Europe, Japan, North America & South East Asia)

  • Pricing and distribution recommendations relative to the market

  • Innovative strategies that convert Free Independent Traveller’s (FIT’s), Group, Small group, niche, and special interest travel

  • Amplifying conversations of contracted Online Travel Agents (OTA’s) servicing both domestic and international markets

  • Pitching your product to a domestic wholesale operation, Professional Conference Organiser (PCO)

  • Pitching your product to International Tour Operators (ITO’s)

  • Effective Trade Show representation

  • Dazzling the international and domestic media

  • Partnering with Tourism Australia and State Tourism Organisations.

Tours and Shuttle Services

  • Provision of transfers and tours from your Metropolitan base for your selected itinerary for both visiting media and visitors to the State/region

  • Tailor itinerary planning

  • Touring product development to showcase regions, link regional attractions, wineries and restaurants, services to create stellar experiences

  • Our qualified tour guides offer the skills to promote effective itineraries and quality tourism experiences that showcase your region.

Digital Content Creation and
Search Engine Optimisation

  • Website content assessment in line with Digital marketing strategy

  • Creative content writing

  • Optimisation through both SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) implementation

  • Training offered to monitor, evaluate, and place Social media advertising

  • Specialised Social Media, such as WeChat, support to target niche markets.